About Me

Senior Strategist working across Brand, Innovation and Marketing Strategy with a focus on Social Impact. 

The non-profit I Co-Founded, CRACK + CIDER, has provided essential items to over 10,000 homeless people in London and California.

I am also an Associate Lecturer at University of the Arts and guest writer for Huffington Post on the subjects of Social Innovation and Design Thinking.

Originally from London, I live and work in San Francisco where I'm currently Co-Authoring a book on the same topic: Be Bad, Do Good: a rebel-girl’s guide to saving the world in your spare time. 

Want to chat? Let's get coffee!


Portrait by the wonderful, talented Tom Kubik