Whilst working as a Strategist at Beyond in San Francisco I recognised that the skills we use to solve our clients business problems could also be used to address social issues in the Bay Area. As a city of incredible wealth-disparity it felt pertinent that we use our position of privilege to invest in the community.
I ran an all-agency study which found that 90% of my colleagues felt ‘helping society’ was an important value in their employer and yet 66% said Beyond are ‘not at all’ aligned.
With this finding I brought together a team to launch Beyond Good: using design thinking and technology to address social issues.
In order to launch the Beyond Good program we organised an all-agency hackathon in-which we partnered with a local Bay-Area non-profit to address a social issue the agency felt strongly about tackling.
The topic was selected as a result of an all-agency inspiration wall exercise and in-depth research into five key areas, after which we landed on addressing the various issues faced by LGBTQQ youth.
A key challenge was ensuring cross-disciplinary teams had the tools to answer the day's creative briefs. In order to help this, we created a deck of ideation prompt cards: "The ideation cards really helped us get through barriers where we felt stuck in a rut and pushed our creative thinking."
In order to give us greater understanding of the situation; add credibility to our efforts and support a human-centered approach we partnered with Lyric; one of the first and largest LGBTQQ youth centers in the country.
In order to ensure participants didn't feel overwhelmed by the task and kept focussed in their thinking we designed an 'Idea Canvas' for the teams to fill-in during the day. This ensured that time was focussed on creative development (rather than presentation design!).