Insight and Social Innovation Consultant
Run a pilot of TEGA - a mobile-based peer-to-peer research tool in Saginaw, Michigan
Research design, analysis and presentation of insights alongside feedback to iterate on the research
Successfully conducted pilot phase over 6 months with positive feedback from congress
"The TEGA research helps leaders learn about the experiences of young people in their community and increase opportunities for girls" - Dan Kildee, US Congressman for Saginaw
Google for Entrepreneurs
Lead Digital Strategist
Re-design Campus.co, the site for Google's co-working spaces, to further enable entrepreneurs to thrive
Global qualitative research (São Paulo, South Korea, Spain, Tel Aviv and London), Vision workshop, product roadmap
Shared key findings from research which informed product roadmap, currently being executed against
Microsoft Lumia 520
Lead Creative Strategist
The media world are iPhone loyalists. How can we show them that the Microsoft Lumia could actually help them more in their lives?
This audience are a passionate, hard working crowd who won't fall for rational, claim-based marketing. We had to prove it to them: the Microsoft Lumia really can help you to achieve more.
We set ourselves a challenge. Create a newspaper, every day for 5 days, using nothing but the Microsoft Lumia Device.