Girl Effect
Insight and Social Innovation Consultant  

CHALLENGE

Run a pilot of TEGA - a mobile-based peer-to-peer research tool in Saginaw, Michigan 

DELIVERABLES

Research design, analysis and presentation of insights alongside feedback to iterate on the research 

IMPACT

Successfully conducted pilot phase over 6 months with positive feedback from congress 

 
 

"The TEGA research helps leaders learn about the experiences of young people in their community and increase opportunities for girls" - Dan Kildee, US Congressman for Saginaw


 

Google for Entrepreneurs
Lead Digital Strategist

CHALLENGE

Re-design Campus.co, the site for Google's co-working spaces, to further enable entrepreneurs to thrive 

DELIVERABLES

Global qualitative research (São Paulo, South Korea, Spain, Tel Aviv and London), Vision workshop, product roadmap

IMPACT

Shared key findings from research which informed product roadmap, currently being executed against 

 

 

Microsoft Lumia 520
Lead Creative Strategist

CHALLENGE

The media world are iPhone loyalists. How can we show them that the Microsoft Lumia could actually help them more in their lives? 

Insight

This audience are a passionate, hard working crowd who won't fall for rational, claim-based marketing. We had to prove it to them: the Microsoft Lumia really can help you to achieve more.

SOLUTION

We set ourselves a challenge. Create a newspaper, every day for 5 days, using nothing but the Microsoft Lumia Device.

"‘The Five to Nine’ newspaper’s goal is to demonstrate what can be achieved by using technology to work smarter and more efficiently" - PSFK