Co-Founded CRACK + CIDER: a shop where you can buy essential items which we distribute to homeless people 

 

PROBLEM

Generous, empathetic people aren't giving cash to homeless people on the street 

INSIGHT

People don't give because they worry it'll be spent on drugs and alcohol 

SOLUTION

A simple, transparent model of buying essentials which are given direct to homeless people

 
 

What we accomplished:

 

1.

With only $900 of our savings we solve over $60,000 six weeks from launch. That's an ROI of over 5,600% 

 

2.

We distributed over 6,000 items to the homeless in London during the coldest January in 4 years 

 

3.

Selected by Nesta and The Observer as one of “The 50 radical-thinking individuals and organizations changing the UK for the better.” taking home 4th place overall.  The judges "A really simple concept... Everyone in the room just loved this one."

 

"CRACK + CIDER knock it out of the park with a new model of e-commerce to help homeless people" - Martha Lane Fox

 

Select Press