Role: Lead Creative Strategist
Project: Microsoft Lumia 520 Launch Activation
Five To Nine
Problem: The media world are iPhone loyalists. How can we show them that the Microsoft Lumia could actually help them more in their lives?
Insight: This audience are a passionate, hard working crowd who won't fall for rational, claim-based marketing. We had to prove it to them: the Microsoft Lumia really can help you to achieve more.
Solution: We set ourselves a challenge. Create a newspaper, every day for 5 days, using nothing but the Microsoft Lumia Device.