Problem: Fifty percent of children are scared of the dark resulting in hundreds of sleepless nights for them and their parents. Unfortunately, there are currently no solutions beyond night-lights (which are ill-advised) and therapy.
Insight: The reason children between the age of 2-7 are scared of the dark is because of their incredible imaginations. They are unable to recognise their fears as not being real.
Solution: Glow Away harnesses the power of children's imagination to empower them to overcome their fear. It's a bedtime story book and a glow in the dark duvet cover.