Co-Founded Glow Away: a bedtime story and glow in the dark duvet cover that helps kids overcome their fear of the dark 



50% of kids suffer from fear of the dark resulting in 100's of hours of lost sleep for parents and children 


Kids can't differentiate between imagination and reality - resulting in this fear 


Leverage the power of kid's imagination to empower them to overcome their fear  


What we accomplished:



Received capital from Virgin Startup enabling us to fund our proof of concept 



Sold out of our first batch in <48 hours 



Won a mentoring session and start-up trip to Detroit with Sir Richard Branson, personally - You can read about my experience in Business Insider. 


"Glow Away simply and elegantly leverages behavioural psychology and the magic of childhood to ease children's fears" - Sleep Expert, James Wilson


Select Press