Co-FoundedGlow Away: a bedtime story and glow in the dark duvet cover that helps kids overcome their fear of the dark 

 

PROBLEM

50% of kids suffer from fear of the dark resulting in 100's of hours of lost sleep for parents and children 

INSIGHT

Kids can't differentiate between imagination and reality - resulting in this fear 

SOLUTION

Leverage the power of kid's imagination to empower them to overcome their fear  

 
 

What we accomplished:

 

1.

Received capital from Virgin Startup enabling us to fund our proof of concept 

 

2.

Sold out of our first batch in <48 hours 

 

3.

Won a mentoring session and start-up trip to Detroit with Sir Richard Branson, personally - You can read about my experience in Business Insider. 

 

"Glow Away simply and elegantly leverages behavioural psychology and the magic of childhood to ease children's fears" - Sleep Expert, James Wilson

 

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