I'm a Strategist and
Co-Founder of CRACK + CIDER.
who am i?
Part Strategist, part Social Entrepreneur who found my way from London to the West coast where I spend my weekends in the ocean and mountains and eating around a campfire.
I currently work at Beyond as a Strategist; run 'Beyond Good'; and spend my evenings, weekends and early-mornings talking to rebel-girls who are saving the world in research for my book: Be Bad, Do Good.
I also talk about Brand and Design Thinking at Social Impact events and write about the topic for The Huffington Post as a guest-blogger.
HOW I GOT HERE
After working in advertising brand strategy for a number of years I found that the data-led strategic and creative problem-solving skills we were using to solve business challenges could be applied to solving bigger problems in society.
I love combining technology, data and creativity to design products, services and communications that can make someone's day, and maybe even the world; easier, faster, and more fun.