I'm a Strategist and
non-profit Co-Founder.

Let's have coffee.


who am i? 

Strategist and Social Entrepreneur who found my way from London to the West coast.

I work at the intersection of technology, design and social impact and spend my weekends in the ocean and mountains surfing, skiing and eating around a campfire.

My first venture, Glow Away, tackled children’s fear of the dark and more recently, CRACK + CIDER has provided essential items to over 8,000 homeless people in London and California.

I currently work at Beyond as a Product Strategist on two of Google's non-profit digital platforms; run 'Beyond Good', the agency's social impact offering; and manage CRACK + CIDER’s presence in the USA.

In both my roles I am intentionally focussed on combining brand-purpose and data-led insights to design for quantifiable impact. 

I also talk about Brand and Design Thinking for Social Impact at events in the UK and US and write about the topic for The Huffington Post as a guest-blogger.  



After working in advertising brand strategy for a number of years I found that the data-led strategic and creative problem-solving skills we were using to solve business challenges could be applied to solving bigger problems in society. 

I love combining technology, data and creativity to design products, services and communications that can make someone's day, and maybe even the world; easier, faster, and more fun. 


get in touch 

If you're interested in design for social impact, I'm always happy to meet people for a coffee or chat on the phone/hangout/skype. 

Please email me, connect on LinkedIn, or Twitter