Strategy Director on Plant B: the Middle East’s first integrated campaign on nutrition

 

PROBLEM

75% of people in Middle East are overweight but they love these new, American foods which are the cause

INSIGHT

To get people in the Middle East to listen, we needed to speak their language: comedy

SOLUTION

Plant B": a sit-com about nutrition contained in a digital platform that enabled change

 
 

What we accomplished:

 

1.

10 MILLION viewers

 

2.

xx

 

3.

xx

 

"xx" - xx

 

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