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“A must-read for all purpose-seekers”
—Forbes
If you feel unfulfilled at work, you may be experiencing the purpose myth; the lie that the work you do for income must also fulfil your life’s purpose.
From award-winning strategist and social entrepreneur Charlotte Cramer, The Purpose Myth provides a powerful argument for, and practical steps towards, reclaiming your life’s purpose.
When researchers found that people will happily accept a pay cut if they believe that their job fulfils a greater purpose, HR departments began advertising jobs as opportunities for purpose-fulfilment. Frustratingly, the banalities of office life haven’t lived up to the promise.
This has left millions of workers — in almost every industry — utterly unfulfilled at work.
Charlotte Cramer shares a proven, step-by-step guide to finding and fulfilling your life’s purpose all in a few hours a week, without sacrificing your salary. The advice is based on Cramer’s academic research in neuroscience and co-founding the award-winning nonprofit, CRACK +CIDER, which has helped over 40,000 people experiencing homelessness.