“A must-read for all purpose-seekers”
—Forbes

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If you feel unfulfilled at work, you may be experiencing the purpose myth; the lie that the work you do for income must also fulfil your life’s purpose.

From award-winning strategist and social entrepreneur Charlotte Cramer, The Purpose Myth provides a powerful argument for, and practical steps towards, reclaiming your life’s purpose.

When researchers found that people will happily accept a pay cut if they believe that their job fulfils a greater purpose, HR departments began advertising jobs as opportunities for purpose-fulfilment. Frustratingly, the banalities of office life haven’t lived up to the promise.

This has left millions of workers — in almost every industry — utterly unfulfilled at work.

Charlotte Cramer shares a proven, step-by-step guide to finding and fulfilling your life’s purpose all in a few hours a week, without sacrificing your salary. The advice is based on Cramer’s academic research in neuroscience and co-founding the award-winning nonprofit, CRACK +CIDER, which has helped over 40,000 people experiencing homelessness.

The Purpose Myth

Design Research 101
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Printable Prompt Cards
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Business Model Canvas
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Survive, Strive, Thrive Personal Audit
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The Purpose Myth Workbook*
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LE CAPS WHITE THREAD
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LE CAPS WHITE THREAD
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